![]() Nonprofits can also submit content for consideration. Instead it will rely on word-of-mouth and social sharing.Īpparently, unbidden, the digital-marketing agency generates and promotes clickbait headlines for content about charities it chooses to help. RXM Creative is also publishing links via a dedicated Clickbait for Good Facebook page and Twitter account, but said it does not plan to pay to promote any of its posts. People can visit and share clickbait links on their social profiles that drive traffic to charities including World Wildlife Fund, charity: water, Stop Hunger Now and others. Jack Marshall at the Wall Street Journal writes about this aggregated newsfeed that “lets you click on what matters.” RXM Creative, an “award-winning agency specialized in social media, branded content and integrated campaigns,” with clients such as Volkswagen, Reebok and WWF, created Clickbait For Good to “use clickbait to promote charities, support causes and encourage donations.” This is not the first time leading lights in the for-profit world mistakenly assume they know what’s best for the nonprofit sector. ![]()
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